SMA Welcomes Jim Welch

February 1, 2018 – We are pleased to announce the addition of a new employee, Jim Welch, who joins us effective today as a sales engineer covering the territory of Maryland and Washington DC. Jim will be working closely with Wayne Zimmerman over the next two months to transition the customer base to Jim as Wayne will be retiring at the end of this coming March.

SMA Welcomes Richard Mercado

November 14, 2017 – We are pleased to announce the addition of a new SMA Sales Engineer, Richard Mercado, who joins us today covering the territory of the Panhandle of Florida, Lower Alabama and all of Mississippi which was previously covered by David Hall. Over the next several months, David will work closely with Richard to transition the customer base and support him as he gains more knowledge and experience on the full product portfolio and solutions we have to offer to our customers.

SMA Welcomes Bryan Hepper

November 1, 2017 – We are pleased to announce the addition of a new employee, Bryan Hepper, who joins us today as a sales engineer covering the territory of North Carolina. The management team at SMA has determined to split the territory of North Carolina and South Carolina as two separate territories requiring their own dedicated sales engineer to continue to facilitate growth and expansion in the territory of our principal’s products and solutions.

SMA/CMA Announcement

Southern Marketing Associates, Inc. (SMA) of Winter Springs, Florida has agreed to acquire the assets of Creative Marketing Associates Ltd, (CMA) Test and Measurement Solutions group, Elkridge, Maryland, effective October 1st, 2017.

SMA Elects New Board of Directors

October 2nd, 2017 – The board of directors for Southern Marketing Associates, Inc. (SMA) of Winter Springs, Florida has elected new officers of the corporation.

Tabor Electronics names Mr. Mark Nelson 2016 Salesman of the Year

Tabor Electronics names Mr. Mark Nelson of Southern Marketing Associates its 2016 Salesman of the Year. Mr. Nelson has been chosen out of hundreds of salesmen worldwide, which are selling the Tabor product line every day, for his outstanding achievement of securing multi million dollars in 2016 orders.

Anritsu | Free 7-Day Trial on ShockLine™ VNAs

Receive an Anritsu’s ShockLine™ small form factor Vector Network Analyzer to demo and try out for a 7 day free trial at your location. We know once you use you will want to purchase one to help you in reduction of test time while maintaining accuracies and test specifications you need while also decreasing the footprint of the VNA’s saving valuable space in your work environment.

Ametek Introduces the Future Generation of Power Supplies

Performance. Reliance. Brilliance.
Inspired by the enduring power of a brilliant star, the California Instruments “Asterion” line of AC power sources by AMETEK Programmable Power combines intelligence and flexibility to create an advanced platform of AC solutions.

Advanced Weathering Testing 101

Advanced weathering testing constitutes the testing any product exposed to the outside elements where pollution, corrosive atmospheres (ocean salt, acid rain) high humidity, UV exposure…etc. shall suffer cosmetic damage eventually leading to functional damage of this product or material. The ultimate goal is for the end user to test its products so as to not fail within the warranty period thus costing money to repair or replace.

Vibration Solutions Contest

Enter for a chance to win one of five Apple IPad Air 2 64 GB
Earn two extra entries by requesting a demo/consultation to learn more on how ETS Solutions and Vibration Research can provide solutions to your current and future needs – Drawing to be held April 15, 2016.

HASS Testing: Using Pickering’s PXI and LXI Switching Products

HASS Testing: Using Pickering’s PXI and LXI Switching Products in an Automated, Highly Accelerated Stress Screening Test Solution for Three Avionics PCBs in Parallel

Salt Fog Corrosion Testing & ASTM B117

We’ve all seen it, a low-lying cloud formation known as a marine layer coming onshore from the ocean. But what it consists of and actually represents is bad news for anything exposed to that corrosive environment and leads to a trillion dollars of costs associated with the impact of corrosion. The issue is, how to keep our customers product from failing within its warranty period. This is where corrosion testing comes into play.

Astro-Med is now: AstroNova

Astro-Med, Inc.’s management and Board of Directors have decided the company will begin doing business as AstroNova on a worldwide basis, effective today.

Anritsu | White Paper: Understanding 5G

This paper reviews the technology and the society trends driving the future of mobile broadband networks, key technical challenges and some of the research subjects that are addressing them, the impact of these 5G developments to the Test and Measurement industry, and more.

AMETEK Power Supplies are "In Stock" and On SALE!

Get Sorensen DC power supplies from 10% – 40% off list price!

PLUS now until September 30th, enjoy FREE Shipping on all “in-stock” products!

Yokogawa partners with SMA

Yokogawa Corp of America is excited to announce starting April 1st, 2015 Southern Marketing Associates, Inc. will be the exclusive Manufactures Rep for the Test & Measurement Division in the Southeastern US.

New Anritsu ShockLine series VNA & Free 7-day trial

Get your hands on Anritsu’s brand new ShockLine small form factor Vector Network Analyzer. Anritsu’s new line of simple, economic and high performance vector network analyzers aimed at cost-sensitive passive device test applications in engineering, manufacturing, and sustainment.

TDEMI X40 - Lowest Noise Floor @ 40 GHz

The worldwide fastest EMI Receivers TDEMI eXtreme with a frequency range from 10 Hz – 40 GHz, which is 64000 times faster than a traditional EMI Receiver, now also provides the lowest noise floor in comparison to any EMI Receiver with a range of 40 GHz.

Anritsu Announces MTL Agreement w/ Broadcom

Anritsu Corporation today announced it has entered in to a Manufacturing Test License (MTL) agreement with Broadcom Corporation. Through the MTL agreement, Anritsu is able to provide certified calibration and verification test solutions to Broadcom WLAN and Bluetooth customers.

Fluke Calibration Web Seminar Series June 2014

Register for upcoming Fluke Calibration training events and take the next step to maximize your investment.
Topics include: Maintenance Tips for Temperature Calibration Equipment, and Improving Your Lab Metrology with Artifact Calibration

Tabor Electronics Launches New Website

Tabor Electronics recently announced the of their new website. The new website offers customers an extensive and far reaching experience of our products and services with many exciting interactive opportunities.

NCSLI Workshop & Symposium 2014

NSCL International | Workshop & Symposium
Measurement Science and the Environment
Orlando, Florida | July 28 – 31, 2014

Trade in Your 5700A or 5720A for a new 5730A and save 30%

Fluke is excited to announce that we are now offering a 30% trade-in on a new Fluke 5730A or 5730A/03 (wideband option) with the trade-in of either a 5700A or 5720A, of any age… it doesn’t need to be functional, just complete with all boards installed!

EADS NA Is NOW Astronics Test Systems

On February 28, 2014, Astronics Corporation, a leading provider of advanced technologies for the global aerospace and defense industries, acquired EADS North America Test and Services. We are now Astronics Test Systems Inc., a wholly-owned subsidiary of Astronics Corporation.

AMETEK | Product Alert: XPF60-20S

Sorensen Lab DC Power Supply Extends Capabilities with PowerFlex Switch-Mode Technology. Single and dual channel versions offer both analog and digital control and features easier-to-use analog controls with no sacrifice in digital stability.

Fluke Calibration Web Seminar Series January 2014

Register for upcoming Fluke Calibration training events and take the next step to maximize your investment.
Topics include: Applying Measurement Uncertainty to Digital Multimeter Calibration, and How to Calibrate an Infrared Thermometer

AMETEK | 2014 Catalog Released

AMETEK’s new 2014 catalog highlights new products and includes tutorials, fully spec’d data sheets and selector guides to save time in finding just the right power solution. It’s ready for download inside.

Fluke: The 5730A Multifunction Calibrator

Introducing the 5730A: the next generation of the world’s most accurate multifunction electrical calibrator.

HV Technologies presents the IMU3000

The world’s latest Immunity Tester with 8kV pulses and touch panel control. HTV’s IMU3000 features modular architecture enables on-site upgrades saving time and money.

Get the Picture – Digital Video Test Products for ARINC818

With the adoption of ARINC818 as the defacto standard for digital video links and data transmission within the Aerospace community, AIM has introduced a powerful new family of ARINC818 Digital Test and Simulation products to aid avionics display developers and aircraft integrators perform testing and verification on such links.

NCSLI Conference

Nashville TN | July 14-18, 2013

Calibrate and verify your accelerometers quickly. In your own lab.

Vibration Research Accelerometer Calibration & Verification package (VR9106) offers an automatic and accurate calibration of IEPE and charge mode piezoelectric accelerometers or transducers.

California Instruments i-iX Series II

3kVA – 15kVA AC/DC power source with a high performance power analyzer

The ME7838A VectorStar

The Antrisu ME7838A VectorStar stable real time leveling of power without the need for calibration software correction tables.

Fluke 6100B

6100B sets new benchmark for accuracy in electrical power calibration standards.

Fluke 5320A Calibrator

Maximize workload coverage with the 5320A Calibrator.

The MG3690C Series

The Antrisu MG3690C series of broadband signal generators covers audio, HF, VHF, UHF, RF and microwave frequencies from 0.1 Hz to 70 GHz in single coaxial output and up to 500 GHz or beyond, with external multipliers.

What’s NEW in Avionics Test Equipment

Solutions for Indirect Lightning Test.
Meets worldwide avionics test standards such as DO 160 and EUROCAE, as well as Boeing and Airbus Indirect Effects of Lightning test standards.

The Retirement of Charlie Snyder

It is with very mixed emotions that we announce the retirement of Charlie Snyder, VP of Southern Marketing Associates (SMA). Charlie worked hard over many years to create this team through a simple foundation of building trust, providing excellent customer service, communication and support throughout the entire extended SMA family.

Announcing AMETEK’s BPS Series

SMA is pleased to introduce AMETEK’s BPS (Bulk Power Source) Series of high power AC power source/frequency converters. The BPS is ideally suited to easily transition into cost effective production and bulk power solutions.

New Format for Fluke Calibration Certs

Fluke metrology associates has developed a new standardized calibration certificate and report template. When these associates saw an opportunity to use new technology to benefit the metrology community, they took it.

New 5500A Multifunction Calibrators at 25% discount

The Fluke 5500A Multi-Product Calibrator addresses a wide cross-section of your electrical calibration work load needs, available in 300 MHZ of 600 MHZ scope options.
Limited quantities and available only while they last

The Ethernet based MIL-STD-1553 bus test product line has arrived!

AIM is proud to introduce a new line of Ethernet based MIL-STD-1553 test and simulation products, the ANET1553 series. Following the successful introduction of its line of USB-based products, AIM has developed this latest generation product to provide unprecedented performance and flexibility in avionics bus testing wherever an Ethernet based system is employed.

Vibration Research introduces the ObserVR

Vibration Research introduces the ObserVR a Portable Data Acquisition and Analysis Recorder. Go from Field-to-Lab-to-Report with the ObserVR using the familiar VibrationVIEW software interface.

Astronics Test Systems introduces the PMA-2100

A revolutionary portable test system, the PMA-2100 provides a unique solution to reduce your test footprint.
Designed to be a broad, flexible maintenance and logistics tool, with a Microsoft Windows operating system, providing a single rugged platform for your field service or flight line technicians.

Fluke presents the 2013 Calibration & Metrology Training Courses Schedule

Calibration training can help you and your staff become more knowledgeable in a wide variety of disciplines. Sign up now for your courses in electrical, temperature, pressure and flow calibration – schedule and course descriptions.

POWER-GEN International 2012

Orlando, Florida | December 11th – 13th

Join over 18,000 attendees in Orlando, Florida December 11-13, 2012 for the industry’s fastest-paced, three-day information exchange designed to share practical experiences, knowledge and ideas on the latest power industry trends and challenges.


MILCOM 2012 – Has Been Canceled Due to State of Emergency in NE United States.

Our thoughts are with those of you in the impacted region and trust you will remain safe.

SEMA 87th Annual Short Course & Conference

Orlando, FL | November 5-7, 2012

This 3-day event will benefit beginning as well as experienced metering, energy management, customer service and power quality personnel by providing an opportunity to learn new solutions to common problems and to discuss new technologies.

Fluke Calibration MET/TEAM™ software

Work faster and smarter with new MET/TEAM™ Test Equipment Asset Management software. Designed by metrologists for metrology, it is ideal for calibration professionals who need to manage workflow through the calibration laboratory.

Techtime: Anritsu Learning Series

Anritsu offers a selection of educational online seminars to familiarize you with the latest in test and measurement technology advancements. SMA has consolidated the Anritsu Techtime series below to allow our customers easy access to these informative educational tools.

Anritsu Signal Analyzer is the solution to Testing TPMS

Ever wonder how they test the sensors that monitor your tire pressure in you cars? Anritsu’s MS2830A Signal Analyzer is the perfect low-cost test solution.

Coming Soon:
Fluke - MET/TEAM(tm) Software

Test Equipment Asset Management Software

The new MET/TEAM is a different application, not just an upgrade from MET/TRACK. A web based application with highly customizable UI and data fields, that works directly with MET/CAL.

Fluke: Software User Group Meetings

9:00 a.m. to 3:00 p.m. | July 29, 2012 | Hyatt Regency Sacramento

Join Fluke Calibration at the NCSL International 2012 Workshop and Symposium for our annual Software Users Group Meeting. Software experts from Fluke Calibration will be on hand to show you useful new ways to improve lab productivity, and much more.

NCSL International - Annual Conference

Sacramento, CA | September 10-13, 2012

NCSLI solves common problems faced by measurement laboratories. This year’s conference is focusing on “The Business End of Metrology Quality and Testing”.


Anaheim, Ca | September 10-13, 2012

The world’s premier conference that brings together the military/aerospace automatic test industry and government/military acquirers and users to share new technologies, discuss innovative applications, and exhibit products and services.

Select Keithley Instruments Now Available

Fluke Calibration now delivers select metrology grade Keithley instruments direct to your calibration lab.

Fluke Product Demo’s for Sale

Fluke’s product demo units are the most accurate and dependable instruments available in the market today.

Anritsu Demo Discounts

Searching for significant savings to help maximize your budget? Anritsu’s demo discounts are definitely worth a look, you get high-quality test and measurement instruments all backed by Anritsu’s standard product warranties.

AMETEK introduces AMERL line

SMA is pleased to introduce the addition of the AMREL brand Electronic Loads and Programmable Power Supplies to the broad portfolio of programmable power products manufactured by AMETEK Programmable Power.

Fluke Announces new MET/CAL procedures for National Instruments PXIs!

This release includes a variety of procedures designed to increase productivity and efficiency for MET/CAL® users. There are a total of 88 new procedures and 9 updated procedures.

Fluke Calibration Training Events for 2012

Calibration and metrology training from Fluke can help you and your staff become more knowledgeable in a wide variety of disciplines. Register for an upcoming Fluke Calibration training events and take the next step to maximize your investment.

Ametek/Sorensen Introduce Low Voltage High Current SG Series

Ametek has expanded their popular SG series to include 10, 15, 20 and 30 Volt with current up to 750A in a 3U package.

Fluke Introduces 5522A Superior Multi-Product Calibrator

The Fluke Corporation has just introduced their 5522A Superior Multi-Product Calibrator. The 5522A offers the widest range of calibration standards in a single unit the calibration world has yet seen.

AMETEK Extends Industry Leading Sorensen SG Series of High-Power DC Supplies

SAN DIEGO, CA – March 29, 2011 – AMETEK Programmable Power has expanded its Sorensen SG Series of programmable precision high-power DC power supplies with four new output voltage offerings of 10Vdc, 15Vdc, 20Vdc and 30Vdc to add to its current range of 40Vdc to 800Vdc.

Anritsu Introduces Spectacular 43 GHz Portable Spectrum Analyzer

As the leader in portable spectrum analysis, Anritsu has leapfrogged the competition wit the new MS2726C.

New Features added to Ametek’s XFR Series

Ametek Programmable Power Division has added remote programming to its popular benchtop XFR series making it suitable for ATE applications.

Tabor Electronics Introduces a New 250MS/s PXI Arbitrary Waveform / Function Generator

Tabor Electronics recently announced the release of its new 250MS/s Arbitrary Waveform / Function Generator for the PXI platform.
The new waveform generator was designed to enable system integrators benefit from Tabor’s state-of-the-art AWG technology in a PXI package.

Tabor Electronics Announces All New High Speed Arbitrary Waveform Generators Series

Tabor Electronics announced today the release of its all-new WaveXciter series of high-speed arbitrary waveform generators,. The new series offers unrivaled performance, even when compared to instruments designed to generate fewer types of signals or higher sampling rates.

AMETEK Power Source Reduces Energy Consumption in Grid-Tied Inverter Testing

MX Series Programmable Power Source with Sink Option facilitates utility interconnection performance and anti-islanding compliance in solar inverter testing; reduces total energy consumption by returning over 50% of power to the utility.

Verizon selects Anritsu

In their quest to keep Verizon as he #1 cellular carrier, Verizon has selected the Anritsu Cell Master as their instrument of choice for maintainence on their cellular towers.

Vibration Research and ETS join SMA

Vibration Research Corp and ETS have both partnered with SMA to provide the best in vibration control and shaker systems to SMA customers.

Ametek introduce XG1700

Providing more power per cubic inch than any other manufacturer, Ametek has introduced their new series that provides 1700 watts in a 1U package.

Fluke’s new High Compliance Calibrator

To meet the needs of calibrating high compliance meters as well as megohmeters and wattmeters, Fluke introduces the new 5080A calibrator.

Pickering introduces B.I.R.S.T.

Pickering Interfaces has just introduces their Built In Relay Self Test to allow the A.T.E. user to test all the relays and switching in their test system.

Lockheed Martin wins eCASS

SMA’s heartiest congratulations go out to Lockheed Martin STS in Orlando, FL for winning the Navy’s eCASS program!

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